The company aims to provide services of all kinds in the areas of business, sports and nutrition coaching as well as mindset training. Furthermore, the company can engage in activities in the media and information dissemination sectors, in particular in the publishing industry. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.