The company's purpose is the selection, importation, distribution, consulting, export, promotion and marketing of high-quality wines, including in the form of wine bars. It also engages in the trade of food products, alcoholic and non-alcoholic beverages, as well as household items and tableware. Furthermore, the company may organize courses, tastings and other events related to gastronomy and wine. The company may carry out all commercial real estate transactions exclusively for commercial purposes, excluding those prohibited by the LFAIE, as well as any related or complementary activities to its purpose. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, movable or other operations and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.