The company's purpose is to design and produce as well as trade, e-commerce and e-business with textiles, clothing, leather goods, footwear, headwear, jewelry, fashion, lifestyle, travel, care and cosmetic articles as well as accessories of all kinds and to provide services of all kinds related to these goods as well as publishing services in the areas of travel, fashion, beauty and lifestyle. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties, and acquire, hold and exploit intellectual property rights of all kinds.