The financial participation in other companies, the purchase and sale of securities and company shares. Furthermore, the company may carry out the following activities: The conception, design, production and organization, with booking and sale, if applicable, of the respective tickets, both on its own account and on behalf of third parties, of: conventions, fairs, concerts, entertainment and art exhibitions, congresses, cultural and theatrical performances, shows, road shows, public relations events, incentive trips, institutional ceremonies, initiatives and campaigns, also for advertising and promotional purposes, related to the fields of literature, music, visual arts and entertainment in general, both in Italy and abroad, as well as secretarial and administrative services for public and private entities. The implementation of initiatives aimed at enhancing artistic and cultural assets at the city, national and international level, also through the management of museums, the acquisition, processing and management of intellectual works, the enhancement of archaeological and monumental areas, as well as, in general, the artistic and cultural heritage. The exercise of publishing, printing, reproduction and dissemination activities in the field of music, entertainment, audiovisual, exhibition formats and musical editions in general.