Provision of services in the fields of marketing, advertising, communication and media, in particular in the development of strategies, consulting, conception, creation, production, realization and distribution, as well as planning, organization and execution of events and events of all kinds and operation of catering and hospitality businesses, furthermore provision of services in the fields of social media management, content creation, influencer and talent management, public relations, branding, digital transformation, web and software development, e-commerce solutions as well as trade in goods of all kinds. Can establish branches and subsidiaries at home and abroad and participate in other companies at home and abroad as well as conduct all business that is directly or indirectly related to its purpose, acquire, encumber, dispose of and manage real estate at home and abroad, also make financings for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.