The company's purpose is to trade in sports articles and to advise and market professional athletes (Sports), provide financial sector consulting, manage accounting mandates, and grant and lend loans (Consult), design and maintain websites, as well as decorative window displays, general interior decorations, and similar services (Design), acquire and trade in real estate, and assume general contracting and construction consulting (Immo), operate restaurants (Gastro) and dance clubs/discos (Dance), market and sell music (Sound) and fashion/clothing (Fashion), and broker and manage insurance contracts (Insurance). The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire and sell real estate in Switzerland and abroad. Furthermore, the company may conduct any business that is suitable to promote or facilitate the achievement of its purpose.