The purpose of the company is to provide advice on the purchase and sale of watches, to maintain historical watch archives, to analyze and promote the cultural heritage of old and modern watchmakers, to assess the commercial value and condition of old and modern watches, to purchase and sell watches, to advise on the maintenance of collections and the classification of archives, to write articles, books, reports and opinions on watches for any legal purpose (insurance companies, auction houses, private collectors, etc.). The company may establish branches and subsidiaries in Switzerland and abroad, as well as acquire, manage and dispose of participations. The company may acquire, hold and dispose of real estate, patents, trademarks, copyrights, design rights and all other intellectual property rights. The company may conduct any other business and take any measures that appear suitable to promote the purpose of the company or are directly or indirectly related to it. It may provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for affiliated companies and third parties.