The company's purpose is to trade, manufacture and develop watches, watch movements and other timepieces of all kinds (including their individual and component parts) as well as to provide all related services, including the acquisition, exploitation and disposal of related intellectual property rights (patents, trademarks, etc.). The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties and grant securities for the liabilities of affiliated companies.