The company aims to operate an agency for the placement of models and artists. The purpose also includes the acquisition, management, exploitation and commercial use of film and image rights, licenses, copyrights, trademarks, patents and other literary, artistic and other intellectual property rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, in whole or in part, and conduct all business that is directly or indirectly related to its purpose. It can acquire, encumber, sell and manage real estate, properties and condominium ownership in Switzerland and abroad; carry out financing for its own account or for the account of third parties; acquire, manage and exploit securities; grant loans and guarantees and carry out further commercial and financial transactions that may be conducive to the realization of its purpose.