The company's purpose is the research and development, manufacture, promotion, distribution and marketing of luxury and collectible items, as well as consulting, study and design work in the field of time measurement. The company may carry out all commercial, financial, movable and immovable transactions in direct or indirect relation to its purpose, except for operations prohibited by the LFAIE. Furthermore, it may establish branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, grant loans or guarantees to associates or third parties, if this serves its interests.