The company aims to support women with life experience (Best Ager) through holistic coaching, consulting and services, particularly in the areas of personality development, appearance and styling, with the goal of promoting emotional balance, strengthening self-confidence and improving individual quality of life. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.