The company's purpose is to trade in jewelry and watches, to mediate customers and goods of all kinds, and to provide services as a pawnbroker. It can acquire, manage, exploit and sell licenses, patents, inventions, procedures, copyrights, trademarks and other intellectual property rights. The company can take all measures and conduct business that are directly or indirectly related to the company's purpose or are suitable to promote or facilitate the achievement of the company's purpose. The company can also participate in similar or identical companies at home and abroad, establish, acquire and sell them. It can acquire, encumber, manage and sell securities and real estate. The company can establish branches in Switzerland and abroad.