The execution of all types of service provision and consulting in the fields of marketing, communication, graphics, publishing and events, as well as the provision of training and courses in these fields. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related thereto directly or indirectly.