The company's purpose is to provide services of all kinds in the field of coiffure and cosmetics, as well as the purchase and distribution of products and fashion items. The company also aims to operate hotels, restaurants, and catering businesses, as well as trade in prepared foods, food, and beverages. The company can enter into franchising agreements and carry out all commercial, financial, and other activities that are directly or indirectly related to the company's purpose. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.