The purchase and sale and trade in general, also online, business and commercial consulting, marketing and promotion studies as well as any other type of consulting and activity related to the company's purpose. The development, holding, modification and exploitation of intellectual property rights as well as the identification and rationalization of related services through the granting of licenses and service packages to individuals or legal entities. It can carry out all development, coordination and management activities of sales outlets, coordination of production, design and distribution of products (clothing, footwear, leather goods, perfumes, sports articles, merchandising and various and eventual) and the coordination of such activities carried out by third parties. The company may participate in commercial, financial and industrial transactions that are directly or indirectly related to the company's purpose. It may also acquire and hold shares in other companies, establish branches in Switzerland and abroad, acquire, own and sell real estate, as well as carry out any other activity aimed at achieving the company's purpose.