The company's purpose is to create all types of content, namely: writing, capturing, printing, editing and distributing in all languages and on all types of media and platforms in the fields of watchmaking and luxury industry. The company may also engage in consulting activities in the same fields. The company may engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; establish branches and subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.