The purpose of the company is the development and distribution of fitness equipment and related software licenses. This also includes the operation of fitness equipment in its own sports centers and the licensing of operating concepts within the framework of a franchise. The company can conduct all other business that is suitable to promote and facilitate the development of the company and the achievement of its purpose, including the establishment of branches, subsidiaries or representations and participation in other companies in Switzerland and abroad. The company can acquire, hold and sell properties, other real rights and participations in real estate companies.