The design, production, distribution, purchase, sale and trade of clothing related to the field of sports (fitness), fashion accessories, as well as all related products; all activities related to the fields of marketing, e-commerce and brand development in the fields of sports and wellness; the operation of online sales platforms. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may participate, in any form, in similar companies, in particular by acquiring interests in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad. It may also carry out transactions and conclude contracts that promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell assets, intellectual property rights, as well as licenses of any kind.