The company's purpose is to conduct research, development, design, manufacturing, finishing, packaging, trade, distribution, import and export, as well as marketing and licensing of physical and digital products, devices, components, consumer and investment goods. Furthermore, the company's purpose is to provide services, including consulting, engineering, quality and logistics services, and after-sales support, in particular the management, exploitation and transfer of intangible assets and industrial property rights. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, hold and sell real estate and intellectual property rights, provide financing for its own account or for the account of third parties, and enter into guarantees and sureties.