The company's purpose is the creation, acquisition, operation of all hairdressing funds for men, women, children, aesthetics, hair care, the sale of all related products, the sale of gifts, jewelry, objects, clothing, furniture, interior decoration as well as image consulting. It may also operate a tea salon with the sale of pastries and confectionery. The company may conduct its activities in Switzerland and worldwide, directly or indirectly, on its own account or on behalf of third parties. The company may acquire, manufacture, rent or sublease, operate and sell all properties, establishments, machines, equipment that it deems necessary or useful for the realization of its social purpose and carry out all related activities that are likely to promote the social purpose. It may create branches in Switzerland and abroad, acquire companies with an identical or similar purpose or participate by way of contribution, merger, subscription, financial intervention or by any other means in all companies, associations or enterprises that have a similar or related purpose or are likely to promote its extension and development directly or indirectly. It may lend to all companies and provide guarantees in their favor, even hypothecarily.