The company's purpose is the production and marketing of sound and audiovisual recordings, as well as merchandising products, the production and exploitation of film and television productions, the marketing of artists' personality rights, the management of creative individuals, in particular artists, music and audiovisual producers, the production and implementation of stage productions, the development and marketing of fashion and accessory lines, as well as model labels, and the operation of a music publishing company and a record label. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is suitable to promote the purpose of the company. The company may also acquire, hold, manage and sell real estate, securities, copyrights, patents and licenses of all kinds, as well as trade in goods of all kinds. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.