The purpose of the company is the import and export as well as the development, packaging and distribution of products of all kinds, in particular in the field of specialty foods, dietary supplements, sports nutrition, functional food, meal replacement products, and superfoods, as well as the development and provision of media services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.