In Switzerland, Japan and abroad; promotion, distribution and marketing of Swiss and foreign natural wines, alcoholic beverages, non-alcoholic beverages, articles and utensils related to wine consumption, tasting, and knowledge, to individuals, companies, points of sale, restaurants or professionals in the field, via the internet, through direct sales or distribution networks, through brokers or agents; development and operation of Japanese franchises in the textile sector; creation, implementation, development of hotel, restaurant, architecture and design concepts; organization of artistic and event projects; provision of all advice, services, performances and exercise of all related activities (see statutes for full purpose).