The company's purpose is to advise businesses, primarily in the areas of marketing and information technology, as well as to plan, execute and realize business consulting, IT, advertising, marketing and sales promotion projects of all kinds. Furthermore, the company aims to create and produce graphic products and implement innovative communication tools, trade in hardware, software and branded products of all kinds, and promote and market new ideas. In addition, the company can provide consulting services in the areas of property management and real estate administration. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate, intellectual property rights and licenses of all kinds in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, and provide security for liabilities of affiliated companies and third parties.