The company aims to establish and operate a global network and an exclusive member club, as well as worldwide communication, marketing, distribution, and sale of physical, digital, and virtual products and services. The company may, in particular, register, acquire, manage, license, and pledge patents, designs, trademarks, and other intellectual property rights, as well as grant licenses of any kind and sell intellectual property rights. The company may engage in all commercial, financial, and other activities that are directly or indirectly related to the company's purpose. The company may acquire, hold, and sell participations in other companies in Switzerland and abroad. It may establish branches and subsidiaries in Switzerland and abroad. The company may acquire, manage, and sell real estate in Switzerland and abroad, as well as make other investments. The company may provide financing for its own account or for the account of third parties, as well as enter into security transactions, including guarantees, pledges, global assignments, security transfers, and indemnification agreements for liabilities of affiliated companies and third parties.