The organization and marketing of sports and recreational events aimed at promoting and bringing together athletes, organizing tournaments, courses, meetings, conferences and sports gatherings. It may create websites, photographic and video services, advertising reports, market research. It may undertake any activity to promote events/meetings related to the world of sports. It may market food and beverage products of all kinds as well as sports equipment and clothing. The company may engage in travel and tourism agency activities and may also manage aesthetic centers, saunas, gyms and sports centers in general. It may also carry out all commercial, movable and financial operations and investments deemed necessary, complementary and useful for achieving the social purpose. The holding and acquisition of participations for its own account and as an investment in other companies: financing, also through the issuance of guarantees, and financial coordination of the companies or entities in which it participates. The company may establish branches, subsidiaries and agencies both in Switzerland and abroad.