The purpose of the company is to acquire, finance, hold and manage participations in companies of all kinds, in particular in the field of e-commerce, trade and related industries, as well as to operate its own webshops. Furthermore, the company aims to acquire, hold, manage and market intangible assets and rights, in particular licenses, patents, trademarks and other intellectual property rights, as well as to provide management and consulting services, take over management and administration mandates, and broker related services and auxiliary transactions of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, take over representations, and engage in any business activities and conclude contracts of any kind that may promote the company's purpose or are directly or indirectly related to it. It may acquire, hold, encumber and sell real estate in Switzerland and abroad. In particular, the company may grant loans and other direct or indirect financing to its direct and indirect subsidiaries, as well as to third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, including within the framework of cash pooling agreements, and provide security of any kind for the liabilities of these parties, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.