The company's purpose is to import, export and trade in goods of all kinds, in particular household items and electrical appliances, primarily on internet-based platforms. Furthermore, the company aims to establish and maintain an international distribution network in this field. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.