The core activity of Trafficwave is the provision of services in the field of digital marketing, particularly in e-mail marketing, native advertising and lead generation. The company offers its customers a full-service, ranging from the development of a digital strategy to the generation of conversions. This includes, among other things, the planning and implementation of e-mail campaigns, the conception and implementation of advertising materials, the selection and management of e-mail distributors, the generation of high-quality traffic and consulting on the evaluation of industry e-mail distributors.