Provision of marketing services, including marketing consulting, analysis, strategy, planning, conception, organization, communication, market launches of new and existing products and services in Switzerland, import and export of goods and products including their marketing and distribution, assumption of trade agencies, conception, planning, financing, production and marketing of entertainment media of all kinds, conception, planning and implementation of training and entertainment events of all kinds, e-commerce and e-publishing conception and implementation; may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, take over representations, provide financing for its own or third-party account, enter into guarantees and sureties for subsidiaries and third parties, as well as acquire, manage and sell real estate.