The purpose of the company is to acquire, sell and hold - not in connection with orders from its own counterparties or customers - as well as manage participations, securities, derivatives and financial instruments of any kind in companies, consortia, associations (with or without legal personality) and corporations (with or without legal personality) of any kind and nature, both domestically and abroad. Furthermore, the company aims to provide consulting and advisory services to companies - provided they do not fall within the exclusive domain of protected professions - in the following areas: administration, economy, finance, business, strategy, trade, advertising, real estate, infrastructure, industry, IT, management, organization and environment, both in Switzerland and abroad. To this end, the company may engage in the following activities: strategic consulting and specialized advisory services to support entrepreneurial activities in general; activities in the areas of planning, marketing, market analysis (national and international), management, logistics, organization and technology transfer; research, analysis, evaluation and development of projects, including innovative projects, for new or existing companies, business areas and start-ups; strategic and operational management of real estate assets as well as real estate marketing and valuation; market research of any kind, conducted directly or through third parties; collection, processing, storage, classification, management and dissemination of data, documents and information in general; creation and management of databases and information systems; organization and implementation of conferences, seminars and congresses as well as training programs for the dissemination, exchange of knowledge and specialization of employees; provision of all administrative and technical management services, company headquarters services, general secretarial services and provision of office equipment, including co-working arrangements. The company may engage in all commercial, financial and other transactions that appear to promote the purpose of the company or are directly or indirectly related to it. Furthermore, the company may acquire, hold and sell real estate in Switzerland and abroad. The company may establish branches in Switzerland and abroad and conclude all contracts that promote the company's purpose or are directly or indirectly related to it.