The company's purpose is to provide consulting services, as well as to offer and provide services, seminars, and analog and digital products in the field of business consulting and personal development. This includes, among other things, sales, marketing, management, corporate governance, process optimization, speaker placement, and personality transformation. Under personality transformation, mental training and so-called life coaching are also included. Building self-awareness and self-acceptance, working on personal, mental challenges, and working with body and emotions. The company also aims to trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.