The company's purpose is to assume management and representation mandates for accommodation facilities, in particular hotels, including their sponsorship and promotion. The collection of bookings, organization and sale of all types of travel or vacations, including hotel reservations, air or rail tickets, excursions, safaris and related services for individual clients, groups of people and companies. The organization and strategic management of events, provision of tourist assistance and animation services. The acquisition and holding, directly or indirectly, of participations in other companies in Switzerland and abroad with identical, similar or different purposes; granting and receiving financing. The holding of participations in other companies can take place both personally and in a fiduciary capacity. The company can carry out autonomously or through third parties any direct, indirect and/or collateral activity deemed useful, preparatory or deriving from the achievement of the company's purpose. The company may also register and/or exploit any patent. It can establish branches and subsidiaries in Switzerland and abroad with identical, similar or different purposes.