The company's purpose is to mediate advertising, publish publishing objects, in particular those related to tourism, in all types of media (print/TV/radio/online, etc.) as well as organize and conduct events and provide all related services as a full-service agency. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose, in particular the export and import of goods of all kinds. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.