The company's purpose is the conception, acquisition, marketing and development in Switzerland and abroad of consumer product lines, particularly but not exclusively in the fields of fashion, cosmetics, jewelry and decoration. The company may grant the manufacture and/or distribution of these products by way of license, franchise or other means and perform all services to facilitate their promotion and marketing. The company also aims to manage and enhance brands, patents and licenses, as well as create, develop, acquire and manage store concepts, pools, beach clubs, hotels and beach restaurants and bars, operate stores, pools, beach clubs, hotels and beach restaurants and bars, and engage in any hospitality, catering and reception activities in this context. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct any business directly or indirectly related to its purpose. The company may acquire, encumber, alienate and manage movable, immovable (excluding transactions subject to the Federal Act on the Acquisition of Real Estate by Foreigners, 'LFAIE') and intangible assets in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as grant loans, advances, guarantees and securities for subsidiary and third-party companies.
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