The company's purpose is to provide marketing services, including the development and implementation of concepts, strategies and measures for the successful introduction of new and existing brands and products. Furthermore, the acquisition, holding and disposal of assets of all kinds, in particular also real estate and participations in industrial and commercial enterprises. To achieve this purpose, it can also advise and accompany companies, develop, acquire, manage and dispose of brands, patents and rights to companies, as well as to mobile and immobile assets. The company can establish subsidiaries and branches in Switzerland and abroad within the scope of its purpose, acquire, encumber and dispose of properties. It can carry out all commercial, financial and other activities that are suitable to promote the company's purpose directly or indirectly.