The company's purpose is to provide and conceive consulting services in the fields of trend research, trend scouting, trend and innovation management, as well as to impart knowledge in the fields of trend research, trend scouting, trend and innovation management, strategy and change management. Additionally, the company is involved in the sale of the aforementioned services and software solutions from third-party providers. Furthermore, the company is engaged in the brokerage of jobs, partnership and lead contracts. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. This includes the acquisition, management, and disposal of participations, patents, licenses, securities, the purchase and sale of websites, the purchase and sale of IT products, as well as the provision of related services. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.