The purpose of the company is the trade (in particular online trade) and distribution of goods of all kinds, as well as the provision of related services, including procurement with import and export of goods, logistics and repairs. The company may establish and finance branches and subsidiaries in Switzerland and abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also provide financing for its own account or for the account of third parties, grant and take out loans, and provide guarantees and sureties for subsidiaries and third parties. It may acquire, manage, encumber and dispose of real estate and land, copyrights, patents and licenses of all kinds in Switzerland and abroad. It may conduct all other business that promotes the development of the company and the achievement of its purpose, in particular also acquire intellectual property rights and have trademarks protected. The company may provide services in the multimedia and IT sector, as well as trade in and develop hardware and software products.