The company's purpose is to trade in goods and services of all kinds, in particular online trading and the operation of webshops, online platforms, as well as the provision of services of all kinds in the areas of online trading, e-commerce, telecommunications, contract brokerage, marketing, distribution and advertising. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.