The company's purpose is to engage in national and international trade in tangible and intangible goods of all kinds, as well as to conduct promotional and market penetration campaigns for its clients and principals. The company also aims to act as a trading agent between suppliers and demanders of products and services of various kinds. Furthermore, the company may produce or have produced goods in the beverage sector on behalf of third parties or on its own account. The company may conduct all business that is directly or indirectly related to its purpose, establish subsidiaries and branches in Switzerland and abroad, and participate in other companies. It may also acquire, encumber, and dispose of real estate. In addition, the company may grant loans or other financing to its direct or indirect subsidiaries, either for consideration or free of charge, and provide security of all kinds for the liabilities of such companies, including guarantees, pledges, and sureties.