The company's purpose is to buy and sell, as well as rent out plots of land and properties, operate hotels with their associated dependencies and ancillary businesses; it may operate retail stores, distribute and manufacture consumer goods or have them manufactured, exploit intellectual property rights and procedures, and conduct all business related to tourism and the hotel industry. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell, manage, and rent real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for its subsidiaries and third parties. Furthermore, the company may provide consulting services to its own or third-party businesses or private individuals.