The company's purpose is to trade in and import and export luxury goods, in particular watches and jewelry as well as other luxury investments. The company may also enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or that are directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad and participate in, acquire or merge with other companies in Switzerland and abroad. It may acquire patents and licenses. It may provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may acquire, encumber, manage or sell real estate and licenses in Switzerland and abroad, as well as acquire, exploit or sell patents, trademarks, design rights, copyrights and other industrial property rights in any form.