In Switzerland and abroad: the sale and trade of goods; the operation of a sales outlet and an online sales platform; any provision of services and advice in the fields of communication, marketing, content creation, website development and event management; the organization of events; the creation of consumer goods. The company may carry out, either on its own account or on behalf of third parties, all commercial, financial, movable or other transactions and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it. It may also establish branches, subsidiaries, participate in other companies in Switzerland and abroad. The company may also grant loans to third parties or its associates and/or guarantee, secure or co-sign loans granted by third parties to its associates.