The company's purpose is the acquisition, holding, and management, as a holding company, of corporate shares and business assets, as well as the purchase and sale, import and export of movable property, including in particular foodstuffs, cosmetics, and general consumer goods, in addition to consulting and assistance, in its own name or on behalf of third parties, in the field of business management and company valuation. The company may hold branches and subsidiaries in Switzerland and abroad, participate in commercial activities and finance them, represent third parties, carry out activities, and conclude all contracts suitable for promoting the company's purpose. The company may also acquire and manage intellectual property rights and real estate, in Switzerland exclusively as an operational base.