The performance of any activity in the field of audiovisual and musical communication, publishing, cinematography, advertising and artistic and creative expressions in general; the activity of film and television production and distribution, publishing and record label; the production, sponsorship and trade of cinematographic, radiotelevisual, editorial, computer, multimedia and artistic products in general; sponsorship, advertising and marketing for commercial and industrial products; the realization of dubbing and editing; activities in the field of graphics and photography; the conception, production and trade of gadgets and divulgative and advertising products in the cultural field; the organization, promotion and management of events, exhibitions, fairs for the dissemination of audio-visual, commercial, industrial and service products in general; the organization of events, conferences, seminars, training courses in the cultural and professional fields, particularly in the fields of architecture, urban planning, decorative and visual arts, design, craftsmanship, fashion, industrial production and audiovisual; services, also through third parties, in the artistic, commercial, industrial and tertiary sectors; sponsorship and management of professionals in the artistic, sports and entertainment fields. The company may operate both on its own account and on behalf of third parties, as an agent or representative, and also through third parties. The company may, in Switzerland and abroad: carry out all activities, including commercial, industrial, movable, immovable and financial operations, directly or indirectly connected with the company's purpose; take direct or indirect participations in other companies, enterprises and consortia in the sector related to the company's purpose or in other sectors; take and grant representations; provide guarantees and warranties of any kind, also real, and take out mortgages, also in favor of third parties; acquire, sell, register and exploit trademarks, patents and copyrights; acquire, alienate, hold, lease and manage real estate; establish branches and subsidiaries.