The company's purpose, in Switzerland and abroad, is a) to provide all services and advice in the fashion sector; b) to provide all management and development services in the field of collection design and product industrialization in the fashion sector; c) the trade of all fashion-related goods, including online; d) the organization and/or promotion of events, trade fairs, and pop-up shops in the fashion sector; e) the organization of various workshops and courses in the fashion sector. The company may, in direct or indirect connection with its purpose, carry out all financial, commercial, and real estate transactions, participate in all enterprises or activities in Switzerland and abroad, establish branches or subsidiaries in Switzerland and abroad, and grant loans or guarantees to associates or third parties, if it serves its interests.