The company's purpose is to import, distribute and trade products of all kinds in Europe, particularly in the field of e-cigarettes and related products. The company may participate in other companies, acquire, exploit, manage and dispose of real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and carry out all legal transactions that may be necessary or useful for the achievement of its purpose or the development of the company or its group companies. The company may grant direct or indirect financing to third parties, including companies in which it has a direct or indirect interest, or to its direct or indirect subsidiaries, whether through loans or other forms of financing, including within the framework of cash pooling agreements, and may provide security of any kind for their liabilities, including by way of pledges or fiduciary transfers of the company's assets or by way of guarantees of any kind, whether against payment or not. In pursuing its corporate purpose, the company may take into account the interests of the group.