The company aims to establish and operate online platforms, including e-commerce services, as well as to carry out publishing, trading and commission business. The company may also establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or merge with similar or related companies, and enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may acquire, encumber, manage and sell intellectual property rights of all kinds in Switzerland and abroad.