The purpose of the company is: to promote physical and mental health and beauty through the exercise of all activities in the sports field, such as personal coaching, physical preparation, posture correction, establishment of training plans and effort tests, lifestyle advice, stress management, as well as technique courses for elite sports such as golf, surfing, tennis, skiing and snowboarding. The company may carry out all commercial, financial, movable and immovable transactions in direct or indirect relation to the social purpose, except for operations prohibited by the LFAIE. Furthermore, it may create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect connection with its purpose, grant loans or guarantees to associates or third parties, if this favors its interests.