The company aims to design and create physical and digital products in the fields of video, photography, multimedia, graphics, audio, communication, internet, software and art. The company can develop, manufacture and distribute these products, as well as pursue consulting and training purposes. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.